I had not heard of this thing, so I went looking for news stories expecting some sort of cryptocurrency from the name, and ... wow. Facebook, eh?

I'm going to start my laughing at the name, because this is clearly designed to look like a cryptocurrency on the surface (the "Coin" name, the fact that it defines its own units) and be basically Paypal underneath. If this stuff gets anywhere near a blockchain I will be surprised, and it's only cynicism that keeps me from saying "very very surprised".