I saw the article, if anything I'm surprised at amazon rolling them out this *late* (double checking https://www.cmcmachinery.com/our-history/ shows that this really is the fancy new 2014 version, but they've made this sort of thing for decades... and there were at least 3 companies with hardware at Promat 2017 that had custom-sized-box-on-demand hardware...)

It looks like the interesting part is that they're finally fixing the "you ordered 3 SD cards, here's a 2 cubic foot box" problem :-)