Yeah, especially when your iterative development process has such useful side effects. (Also it's a great way to figure out that "huh, now that we've got that bit, we can tell we didn't actually need it and can focus on something else" but that doesn't usually apply to *landing* :-)

https://www.youtube.com/channel/UCPGfFbuuGXmY1HpC7CkLZfg/videos is our youtube channel if you want to just dip in a bit - I'm not in any of the videos but I'm around the corner or behind the scenes for a bunch of them.