Thank you! Definitely took a little while to see what the writer was intending to say, but now I get the gist. It seems like there are two key points: 1) overwhelmingly and increasingly, people are willing to give up privacy for free stuff; and 2) enough data about an individual, linked to that individual, can be detrimental (in a couple of ways: it opens the person to strong influences that may not be in their best interest, and conclusions drawn from it may be used to deny them opportunities).